Campaign in support of the Uniball rebrand launch. Implementing a fresh look and feel, along with a new tone positioning “Uni” as an inspirational brand that sparks authentic human connection through creativity.

Three mini-documentary films were the center point of the campaign, and the photography accompanied each story.

Shot on location throughout Brooklyn with real talent - a deli owner, an emerging clothing designer and an artist.

We were limited on time, and had to take an agile approach for the stills. Our amazing Photographer shot in between motion takes and setup changes, utilizing natural light to capture a mix of in-use and product only shots.

Resulting in a mix of beautiful documentary style deliverables that show their products in use. It was one of the most rewarding campaigns I’ve ever worked on.

CREDITS

Director: Nick Enriquez

Director of Photography: Evan Trout

Photographer: Lucas Garrido

AD: Mateo Sanz

Line Producer: Mònica-Tezla Solis Vega-Gorsun

Art Director: Amanda Asa

Wardrobe Stylist: Natasha Boca

Hair & Make Up: Jamie Bednarchick & Jazman Patiño

MediaMonks Creative Director: Jessica Stewart

MediaMonks Art Director: Diana Backer

MediaMonks Writer: Couper Cox

MediaMonks Integrated Producer: Benjamin Mitchell

MediaMonks Post Producer: Monica Tyson

MediaMonks Editor: Maison Priest