65x videos shot over 3.5 weeks in the YouTube NYC studios to support an initiative to launch content within the Google Play store. With the goal of connecting with audiences and better promoting apps, trends and new releases.

We worked with a Google Host and social media influencers with a variety of expertises from home decor to gaming to the latest trends in technology.

CREDITS

Director: Carla Dauden

Director of Photography: Alan Bucaria

Group Creative Director: Vincent Vercoutre

Creative Director: David Drayer

Associate Creative Directors: Mark Walter, Ade Yeho

Writers: Jayna Swartzman, Eileen O'Connell

Senior Producer: Jahmir Blanchard , Julia Elizondo

Producer: Zach Peterson

Executive Producers: Andrew Yang, Boudewijn Brouwer

Sr. Integrated Producer, Google: Bill Anastas

Production Supervisor: Nathan Israel

Associate Production Supervisor: Christian Torres Rosi

Production Designer: Wayne Neho

Wardrobe Stylist: Inanna Bantu

Hair & Make up: Netsuki Blackwelder