Authentic. Relatable. Real. HP wanted to take their photography in a new direction and we were up for the challenge.
We developed a creative and production strategy that included casting real talent while photographing them in their real spaces. Our only requirement was that they had to use technology as part of their creative or work process.
Through a rigorous pre-production process we were able to find an amazing mix of talent and shot within their real homes, studios, universities and outdoor spaces they frequented. We immersed ourselves in their stories which resulted in poignant, unique and authentic product imagery that felt very natural to the user’s experience.
The campaign supported 8 global product launches.
CREDITS
Photographer: Jeff Vallee
1st Photo Assistant: Wilder Marroquin
Line Producer: Shawn Lowes, Caravan Productions
Production Manager: Thea Arthen
Digitech: Patrick Gonzales
Production Designer: Eloise Ayala
Wardrobe Stylist: Lauren Knudsen
Hair & Make-up: Samantha Fryling
MediaMonks Group Creative Director: Rajat Gupta
MediaMonks Creative Director: David Drayer
MediaMonks Art Director: Victoria Zelaschi
MediaMonks Post Producer: Milagros Cascallar
MediaMonks Retouchers: Guido Wain, Francisco Mele, Natalia Alvarez Vigil
Talent: Maya Harrsion, Sam Dearborn, Iman Lewis, Caris Kuhn, Gogo Chilaka, Sebastian Curi, Jennet Liaw, Rimi B.,
