MediaMonks’ first campaign with Shure, and their first time working with an outside agency in the company’s history.
Shot over two days in beautiful Mexico City with a killer crew, we had two units working simultaneously with dedicated teams for each - motion and stills. Delivering a mix of two product feature videos, and lifestyle imagery focused that covered different personas appealing to a variety of audiences.
This product campaign was centered around the idea of breaking sound barriers, and the emotional connection that the Shure audiences already have to their products. The campaign was a success, and set the tone for future collaborations.
CREDITS
Director: Rodrigo Bonilla
Director of Photography: Toni Rey
Photographer: Diego Flores
MX Producer: Adriàn Pastrana
MX Executive Producer: Octavio Gortazar
Line Producer: Yesser Eluani
AD: Mauricio Coronado
Set Design: Luis Luino
Wardrobe Stylist: Adriana Rivera
Wardrobe Assistants: Julieta Stefanoni, Alejandro Abarca
Hair & Makeup: Maximiliano Olivares