These two product launch campaigns were a pilot project testing HP’s new more realistic lifestyle direction.

Shot in and around Austin, TX in the dead heat of August; the team made it work!

Our goal was to find the magic authentic moments found in someone who is immersed in their work and utilizes technology throughout their process.

Storytelling was key so we worked with a mix of real talent and a model that went through rigorous training in preparation for their role. The success of this first project lead to us building out their next 10 product launches for 2022.

CREDITS

Photographer: Jeff Vallee

1st Photo Assistant: Wilder Marroquin

Line Producer: Denise Rocchietti

Set Stylist: Jen Dunlap

Wardrobe Stylist: Jen Bingham

Hair & Make-up: Jessica Lindsay

Group Creative Director: Rajat Gupta

Creative Director: Alexandra Wells

Sr. Art Director: Pilar Scaparti

Post Producer: Milagros Cascallar

Retouchers: Natalia Alvarez Vigil, Guido Wain, Francisco Mele